Overview

The courses in the marketing and management option are concerned with the activities necessary to plan, price, promote, and distribute goods and services to customers. Students who pursue this option have access to careers in advertising, retailing, and sales. Management abilities are developed that are appropriate for the individual interested in managing his or her own business or in training for management in a corporation.

General Education Courses

  • Effective Oral Communications
  • Macro and Microeconomics
  • Writing and Research
  • Writing for Business
  • Mathematics – College and Financial Applications
  • General and Social Psychology
  • Intro to Sociology and Social Problems

Core Business Courses

  • Accounting I
  • Accounting II
  • Computer Applications I
  • Computer Applications II
  • Management – Principles and Skills
  • Marketing Principles

Option Specific Courses

  • Integrated Marketing Communications
  • Marketing and Social Media Applications
  • Public Relations and Customer Service

Potential Job Opportunities

  • Advertising Account Executive
  • Advertising Sales Representative
  • Account Executive
  • Account Manager
  • Advertising Account Representative
  • Sales Representative
  • Marketing Consultant
  • Advertising Representative
  • Sales Manager
  • Regional Sales Manager
  • Sales Supervisor
  • Sales Representative
  • Store Manager
  • Customer Service Representative
  • Account Manager
  • Client Services Representative
  • Customer Service Specialist
  • Call Center Representative